Everyone seems obsessed with finding the perfect way of protecting themselves from violence - no surprise really, given that 'crimes against the person' have been on the rise, and get such dramatic media coverage.
It's no wonder also, that providing the perfect solution is such big business - who hasn't got their own take on it these days? We have various copyrighted and trademarked methods available - all claiming to be unique and original within the realms of personal combative training, painstakingly researched and developed, polished, then furiously and aggressively marketed - and defended!
But what is the real 'Holy Grail' of enabling and facilitating survival when avoidance has failed?
I'd like to offer my patent-pending tactical solution to the extreme problem of personal combat survival.
Before revealing this revolutionary tool by name, I'll issue the standard hype - I don't want to be left out in the marketing arena!
It's a method that after countless hours of fully operational application, after a seemingly neverending period of research and development - it has been proven supremely effective time and time again.
It's so simple, and so easy to learn, it can be retained under stress, recalled under duress and performed without conscious thought.
It works for anyone, against anyone - and can be applied from almost any position in almost any environment, it's versatile, it's adaptive, can be accessed immediately and is often instantly and completely effective, it can be repeated and recovered without years of training and has proven results against multiple opponents and those using weapons.
Sounds good doesn't it - too good to be true? The problem is, I'm losing customers - all due to marketing really - because there are so many products out there that, whilst being noticeably inferior - and I mean noticeably - they have a greater appeal, they sell well to those wanting more 'bling', making my outstanding product seem tame, boring even, by comparison.
I really need a snappier name I'm sure, something 'dynamic' that I can trademark and sell.
At the moment I'm stuck with the old name, I simply call it a 'Smack in the Head' - not very catchy is it? Maybe that's why it isn't selling......